"68% of B2B companies are still struggling with lead generation."

LATEST ARTICLES

Is Your Sales Force Fit For Purpose?

Is Marketing generating enough leads?

Are Your Marketing & Sales People Aligned?

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Benny Placido

Founder

Reservoir Digital

Benny’s Twitter Account


WHAT IS SALES & MARKETING ALIGNMENT?

The Times They Are A-Changing...and Sales and Marketing both need to change with them.   

It's not just a matter of getting better, it's now a matter of real survival.  Those companies that best adapt to the changing environment will survive, the rest will fail. The good news is that smaller businesses are no longer at a disadvantage, in fact they have an advantage; their very size means they can adapt more quickly than larger organisations.

What's the problem?  The problem is changing customer behaviour.  But that problem can be turned to a massive advantage.    

Changing your Sales and Marketing is probably a lot simpler than you think.  In fact we've produced a guide, and a bunch of other resources to help you understand the changes.

It's called The Leads to Sales Programme©.

This is a short programme to help Marketing generate high quality leads from your website and then re-build sales to help them close the leads in a much more efficient and productive way. We want to help you right now so for hints and tips on how to develop your sales and marketing teams then follow me on Twitter. (Button to the left).Alternatively, If you want to talk about Sales and Marketing Alignment,  for your business, then please call me on  0131 449 6335 or fill out our contact form.

LEADS TO SALES PROGRAMME©

If you're Tangled Up in Blue trying to get your Sales and Marketing teams to work together, then why not take a look at our "Leads To Sales Programme©". It's designed to make a big difference to your sales and marketing efforts by focusing on those key things that improve lead generation and closing sales.  Click on the button below for more information about this unique programme.

LATEST BLOGS

FROM OUR RESOURCES PAGES...

The Inbound Marketing Campaign Checklist

Click on the link to view our really useful checklist for any inbound campaign. A download in word format is also available.

Sales Re-Engineering

Click on the image below to download 'The Machine' which explains how companies can move to an inside sales model with huge improvements in productivity and effectiveness.

Buyer Persona Template

Click on the image below for the Hubspot guide to building Buyer Personas, which should form the basis of any Marketing campaign.

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the machine

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